Ford’s quarterly US auto sales jump 10.1% on pent-up demand, easing supply

Tuesday saw Ford Motor Co. report a 10.1% increase in first-quarter US auto sales, driven by pent-up demand for trucks, SUVs, and electrified vehicles in the context of lessening supply chain disruptions.

The auto industry delivered more automobiles to dealers and customers on time in the quarter, and the Detroit carmaker has joined other international rivals in reporting increased sales.

Automobile manufacturers report positive financial results despite ongoing concerns that increasing interest rates and an impending recession will reduce demand.

But analysts say first-quarter sales figures should help soothe some of those fears.

According to Charlie Chesbrough, senior economist at Cox Automotive, “the U.S. new-vehicle market is exhibiting signs of strength and is simultaneously being moulded by rising prices and fewer subprime buyers.”

Due to the high demand, Ford announced last month that it was examining methods to raise production of gasoline-powered and hybrid F-150 pickups at a Michigan factory as part of a larger strategy to enhance production of numerous models.

According to figures released on Tuesday, sales of crossover SUVs and trucks, a crucial segment, accounted for almost 95% of Ford’s first-quarter sales. In contrast, overall sales increased to 475,906 vehicles from 432,132 vehicles a year earlier.

EV sales rose 41% in the quarter, while Ford’s F-150 Lightning pickup truck sales rose to 4,291 units from 254 a year earlier.

The American automaker raised prices for several of its F-150 Lightning electric pickup truck models in March at a time when market leader Tesla (NASDAQ:TSLA) Inc dropped prices and started a price war.

According to data issued by Wards Intelligence on Monday, new car sales in the United States totaled 1.37 million units in March, for an annual sales rate of 14.82 million.